Genesis Group brings an eclectic mix of splendid designer labels from India and across the globe ensuring that our customers are spoilt for choice from opulence to effervescence by brands that are par excellence

Who We Are – Our Story

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Established in 1998, Genesis Colors Ltd. is the holding company of well known Indian fashion brands – Satya Paul and Bwitch (premium lingerie). Satya Paul is known across the globe for its iconic prints and a vivid color palette that transformed the way the world viewed the traditional Indian Sari. The brand is a pioneer in printed saris and has also moved onto include ready-to-wear and accessories that have a universal appeal. Genesis Colors also holds the marketing and distribution rights in India for several international luxury labels under its arm ‘Genesis Luxury Fashion Pvt. Ltd.’

The Genesis group brings an eclectic mix of splendid designer labels from India and across the globe ensuring that our customers are spoilt for choice from opulence to effervescence by brands.

We are the exclusive Indian distribution partners for the iconic British label Paul Smith, Italian hand-crafted leather bags and accessories by Bottega Veneta that exude a high glamour quotient, the stylish red carpet favorite Jimmy Choo, the most respected Italian fashion brand Armani, Dutch deminwear brand G-Star, leading American travel and lifestyle accessories brand Tumi, the iconic American designer label Michael Kors, German brand Hugo Boss and America’s original House of Leather Coach.

The Genesis Group also has joint ventures with the favorite British brand Burberry, Canali, the highly sophisticated Italian menswear specialist and Villeroy & Boch Germany (for tableware).

With its headquarters in Gurgaon (Delhi NCR), the company is led by Sanjay Kapoor and has a workforce of over 500+ employees across the country.

Genesis Colors,Our Story

Eclectic mix of splendid designer labels from India and across the globe

Sanjay Kapoor

“Luxury is all about the colossal experience that brands provide to consumers, and Genesis being the epitome of luxury in India, provides the platform to furnish that experience. Being pioneers in luxury fashion retail in India, our core success lies in understanding consumer shopping behavior and positioning each brand likewise. Our brands resonate an expression with each Indian high-fashion aficionado.”

Sanjay Kapoor Founder & President


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We are a leading platform for luxury and premium brands in India. We pioneered the concept of luxury retailing in India by acquiring distribution rights for leading international luxury brands which would be appealing to Indian luxury consumers.

The philosophy is to create a beautiful mix and fusion of luxury brands for Indian shoppers. Our deep understanding of the taste and preferences of the Indian consumer of luxury products helps us bring to the Indian market a selection of merchandise tailored to local aesthetics from brands that we perceive to be relevant to the market, across various price points within the luxury segment.

We value our environment and are in a constant endeavor to give back to society. As a Group, we have supported CSR initiatives. We have been associated with supporting the cause of spreading awareness about Breast Cancer, and welfare and education of children. Also, We recently supported the restoration of the historic Asiatic society of Mumbai Town Hall.

Genesis Colors, Our Philosophy

Our values lie in catering to the affluent consumer segment by providing the best luxury brands.

Genesis Colors Limited is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its Equity Shares and has filed the Draft Red Herring Prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP will be available on the websites of SEBI, Bombay Stock Exchange, National Stock Exchange at,,, respectively and is available on the websites of the Global Co-ordinators and Book Running Lead Managers, ICICI Securities Limited and Edelweiss Financial Services Limited at and respectively and is available on the website of the Book Running Lead Managers, Ambit Private Limited at Any potential investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, refer to the Section titled “Risk Factors” of the Red Herring Prospectus when available. Potential investors should not rely on the DRHP filed with the SEBI for making any investment decision.
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