Establish a constant focus on Brand, continually driving engagement, knowledge and passion for the Brand across the store team.
Be on the shop floor
- Be a presence leading on the shop floor, acting as a brand ambassador and role model of the brand
- Monitor, coach and provide feedback to the store team to deliver excellent customer experience
- Maintain a luxury environment, ensuring excellent execution1 and maintenance of Visual Merchandising guidelines across the store
- Drive the use of digital assets to enhance the customer experience
Retain and develop talent
- Lead, inspire and manage a high performing, positive store team
- Continually elevate the capability of the store team through recruitment, staff development, mobility and effective succession planning.
- Establish a learning culture and maintain a strong connection of the store team to the Brand.
- Have excellent product knowledge and drive the same standard across the store team
- Maintain a strong understanding of product sales performance and optimise sales of the available inventory
Nurture customer relationships
- Establish and embed customer focused behaviours across the store team
- Build and cultivate long term customer relationships and lead the team to do the same
Drive store performance and productivity
- Build and maintain familiarity with the local external environment; customers, competitors and talent.
- Maintain a commercial mindset and continually identify and convert opportunities to drive store performance
- Drive operational excellence across all areas of the store
Ensure compliance with all corporate standards, policies and initiatives.