What We Do

Brands are distributed out of 120 mono-brand boutiques, multi-brand stores and shop-in-shops across 20+ major Indian cities run by Genesis Group companies and their franchisees. Our resource pool for retail includes store developers, visual merchandisers, buyers, marketers, trainers and retail shop staff. This entails a sound retail system backed by customized marketing initiatives and an inherent grassroots understanding of the fashion industry in India that provides the right impetus to the growth of international brands in India and sets Genesis Group apart from other players.

Our capabilities extend from design, manufacturing, warehousing to distribution and retail. We have one of the country’s largest, most advanced and technology driven state-of-the-art design studio, which is fully digitally supported consisting of a large design team. We have well equipped in-house sampling and production units for printing, embroideries and dying and a company-owned warehouse of over 100,000 square feet space. In retail, with the first mover advantage, we have healthy relationships with all major real estate giants and access to the best locations in the country.

What We Do, Genesis Colors

Our Strengths

  • Strong understanding of the Indian consumer – both in the masstige and uber luxury space
  • Aggressive and customized marketing initiatives targeted at the consumer
  • Strong nationwide CRM program
  • Agility and ability to react quickly to consumer and market needs
  • Skilled workforce of professionals and amongst the best networked leadership teams in the country
  • Media and marketing strength due to excellent relationships in the media and celebrity space
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