BWITCH ROLLS OUT THE DESIRE COLLECTION FOR THE NEW AGE WOMAN
New Delhi, June 23, 2009

The premium lingerie brand from the house of Genesis Colors, announced the launch of its desire collection, which is designed specifically for women who love stylish, glamorous and chic lingerie. The new range is available at the Bwitch store in GK1 and would soon reach Shopper's Stop, Lifestyle, and Westside stores across all metros and key cities pan India.

Desire collection is for the new age woman for whom each day is a celebration. Crafted using sensual fabrics, soft laces and delicate embroideries, it is flirty, yet elegant; retro yet modern.