The inception of the Satya Paul Design Studio dates back to 1985, at a time when the Indian fashion Industry was still at a nascent stage; it immediately established itself with the originality and quality of its printed fabrics and garments.

Over the years, the in-house digital design studio has developed into a benchmark not just for aesthetics but also for its technical prowess. It encompasses the entire design process from yarn and weaves, printing, embroideries and hand painting to patterns, accessorising and finishing. It is also one of the most extensive repositories of design knowledge as a result of years of compilation.