A brand by the style Diva Shobhaa Dé herself, the label exudes the designer’s very own distinct style and appeals to an international audience. Established in 2005, the Shobhaa Dé label focuses on 'Cocktail Saris'-an interesting blend of the Indian traditional sari with a contemporary twist. 

Synonymous with elegance and style, Dé defines her collection as sophisticated and very feminine. It defines the culture of the modern sari clubbed with an array of blouses in unique silhouettes, highlighted by use of traditional Indian embellishments making it ideal for Evening Wear. The label is retailed through the international network of Samsaara stores and other high-end boutiques globally.