GENESIS LUXURY

After spear heading corporatisation in the Indian fashion industry with premium designer labels such as Satya Paul, Deepika Gehani, Samsaara, Shobhaa De and Bwitch, Genesis Colors Pvt Limited, established in 2001, forayed in the year 2008 into the marketing and distribution in India for world-renowned luxury brands through its new division, Genesis Luxury Fashion Pvt. Ltd.

The essence of Genesis luxury lies on an understanding that luxury brands are an experience. While fashion evolves constantly, luxury brands are classic, evergreen and never mass produced. The Genesis expertise lies not merely in catering to a homogeneous elite segment but in bringing an assortment of top of the line brands to tap the emerging market in India.

Genesis luxury brings together a diverse range of brands - from high-class men’s wear with iconic British label Paul Smith, that embodies elite British style; Italian handcrafted luxury through Canali; the much sought after brand Kenzo from the LVMH stable; to swanky accessories and clothes by Just Cavalli; handcrafted leather bags and accessories by Bottega Veneta and Aigner, that exude a high glamour quotient and the red carpet favourite Jimmy Choo. An eclectic mix of splendid designer labels from across the globe ensures that our target audience is spoilt for choice from opulence to effervescence by brands that are par excellence.