Genesis Colors has always been a socially active company. It has tried to educate people and fund various charitable causes very innovatively through fashion. The company has supported various causes and issues including Cancer Awareness, Illiteracy and Wildlife Conservation.

Fundraisers for these causes are held regularly and at various locations across the globe. Genesis Colors is closely associated with the TATA Memorial Hospital for its THINK PINK INITIATIVE, with the World Wildlife Fund for its ENDANGERED SPECIES COLLECTION and also with the Pratham Foundation that works towards promoting literacy in India.